When this project originally began, I was only given stand-ups of our talent, Adam, on a white background and told to make something of it. After some panic and a good think, I teamed up with our graphics department and we decided to use the blank space to illustrate the facts as they were being told.
The videos were so well received that they served as truTV's go-to bridge content both on-air and digitally.
We even got a nice write up in AdAge.
Producer:
Mark Griffey
Art Director:
Hermes Arriola
Animator:
Marc Trzepla
