I was tasked with taking unused burst photos of our talent and creating five second brand IDs, however, there was a catch: the photos were shot vertically for smartphones.
Working closely with our design team, we used our brand toolkit to make the photos fill the landscape and delivered some fun and dynamic spots.
We also partnered with music production company YouTooCanWoo, where I helped produce some custom tunes in the style of the truTV sound.
Art Director:
Nöel Claro
Animator:
Mark Trzepla
